Job Description

The Marketing Coordinator recommends, executes, and analyzes community and division-level marketing initiatives, with direction from the Director of Marketing, in accordance with established policies & procedures.

Responsibilities:

• Execute marketing initiatives as outlined in the annual division marketing budget
• Assist the Director of Marketing in planning the annual marketing budget
• Prepare monthly budget report and present to Division President and Director of Marketing
• Code and submit invoices to the Director of Marketing for approval
• Coordinate model home set up and maintenance, including merchandising and sales office installation
• Assist the Director of Marketing in creating model home expense reports
• Visit division communities on a regular basis to ensure that all aspects of marketing initiatives are executed correctly, including model merchandising, display of marketing collateral and signage
• Assist in training of team members and participate in all team training sessions
• Update procedures manuals as necessary to maintain accuracy
• Execute sales promotions according to department procedures
• Evaluate effectiveness of sales promotions and present results to Division President and Director of Marketing
• Identify target consumer groups (TCGs) for communities and products, based on research
• Evaluate and recommend community outreach opportunities, including potential sponsorships and charitable giving, to the Division President and Director of Marketing
• Prepare and submit entries for awards and contests
• Create social media content and maintain a social media calendar
• Assist the Director of Marketing in formulating effective collateral, PR and signage strategies
• Coordinate marketing material orders and weekly material shipments to communities
• Ensure adequate inventory levels of marketing materials
• Schedule media including photography, videography and Matterport tours
• Plan and execute events (Realtor, consumer, employee appreciation, etc.)
• Promote a consistent brand image across all messaging, events, PR, and promotional materials
• Monitor website to maintain accuracy, including coordination of monthly website reviews and content updates
• Attend meetings and functions as necessary (occasionally after hours or on weekends)
• Maintain & distribute status and other reports/schedules on a regular basis
• Complete special projects as assigned
• Manage key relationships with stakeholders outside of the organization

Key Interactions:

• Director of Marketing
• Project Managers
• Sales Counselors
• Sales Managers
• Digital Marketing Manager

Qualifications:

• 4-year degree in marketing, communications, business, or a related field
• 2 years of relevant experience
• General knowledge of digital marketing channels, such as social media and SEO preferred for effective collaboration with the digital marketing team
• Strong time management and organizational skills
• Ability to manage multiple complex projects with general direction and with minimal supervision
• Excellent written and verbal communication skills
• Proficiency in Microsoft Office (Word, Excel, Outlook, PowerPoint) and working knowledge of Adobe Photoshop & InDesign

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